We describe a meta-analysis of advertising conversion research findings that includes examining the influence of question framing on key output measures of advertising effectiveness. The article summarizes findings for 32 tourism-advertising studies. Two hypotheses are tested: (H1) the response...

We explore the pace of increase in returns to schooling during the transition from planning to market over time across a number of Central and Eastern European countries, Russia, and China. We use metadata from 33 studies of 10 transition economies covering a period from 1975 through 2002. Our...

While it is recognised that there must be segregation between corporate and process control networks in order to achieve a higher level of security, there is evidence that this is not occurring. Computer and network vulnerability assessments were carried out on three Australian critical...

Information and communications technologies (ICTs) have spread rapidly over the past decade. There has been considerable interest in the effect of such technology on search costs, search behavior and welfare outcomes, particularly in developing countries. This paper investigates the impact of a...

This study investigates the impact that e-Ioyalty has on the business success of SMEs. E-Loyalty is defined as a customer's favourable attitude towards an on-line business which ultimately culminates in repeat purchasing behaviour. Eight factors (the 8Cs - customisation, contact interactivity,...

The objective of this study was to investigate and report on user preference of Search Engine Optimisation (SEO), versus Pay Per Click (PPC) results. This will assist online advertisers to identify their optimal Search Engine Marketing (SEM) strategy for their specific target marketResearch...