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A central insight in economic sociology is that firms depend on relationships with other organizations for their access to capital, information, and other resources. Such interactions among firms tend to develop into stable networks of social and economic exchange that stratify firms in an...
Persistent link: https://www.econbiz.de/10009476976
"Campus-Report" heißt die Radiosendung der Universitäten Heidelberg, Mannheim, Karlsruhe und Freiburg. Die Reportagen über aktuelle Themen aus Forschung und Wissenschaft werden montags bis freitags jeweils um ca. 19.10h im Programm von Radio Regenbogen gesendet. (Empfang in Nordbaden: UKW...
Persistent link: https://www.econbiz.de/10009476178
wird im Rahmen der Informationspflicht der Bundesagentur für Arbeit veröffentlicht.Zur Analyse dieses Teilarbeitsmarktes …
Persistent link: https://www.econbiz.de/10009449367
wird im Rahmen der Informationspflicht der Bundesagentur für Arbeit veröffentlicht. Zur Analyse dieses Teilarbeitsmarktes …
Persistent link: https://www.econbiz.de/10009449368
On 12 April 2012, a conference on 'Quality of work and Employment: A policy tool towards inclusive and sustainable growth' was jointly organised by the European Parliament and Eurofound, with the participation of Martin Schulz, President of the European Parliament and with the support of the...
Persistent link: https://www.econbiz.de/10011857874
follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …
Persistent link: https://www.econbiz.de/10009441736
Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...
Persistent link: https://www.econbiz.de/10009441744
Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...
Persistent link: https://www.econbiz.de/10009441802
Word-Of-Mouth (WOM) has long been considered to be one of the most important marketing tools. The Internet has created …
Persistent link: https://www.econbiz.de/10009467873
create a business and marketing plan completely in French. I have researched the French market, demographics, psychographics … and trade policies. My marketing plan is also based on this research and the specific French target market to which my … brand caters.After sketching designs, hunting for fabrics, constructing garments, researching a foreign market and marketing …
Persistent link: https://www.econbiz.de/10009455838