Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster brands' assets. Several theoretical papers have analyzed the relationship between price promotions and brand loyalty resulting in mixed or perhaps contradictory outcomes; only a...

During recent years, the number of farms able to generate satisfactory income fromagricultural production has continuously decreased in advanced economies. The mainreasons are the implementation of the Common Agricultural Policy of 1992 and theincreasing capitalization of the primary sector. The...

Der deutsche Lebensmitteleinzelhandel ist durch einen starken Preiswettbewerb geprägt.Sonderangebote stellen dabei das zentrale Marketinginstrument für viele Einzelhändler dar. Preissynchronisation wird als das gleichzeitige Anpassen von Preisen definiert. Das Fehlen dieser Gleichzeitigkeit...

Seit geraumer Zeit haben "Prediction Markets", auch "Prognosemärkte" oder "InformationsMärkte" genannt, ihre Nützlichkeit bei der Prognose von Wahlergebnissen, der Vorhersage von Absatzzahlen, von Abschlussterminen von Entwicklungsprojekten und vielen anderenEreignissen und Entwicklungen...

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This paper investigates the impacts of export controls in Russia and Ukraine on wheat world market price transmission during the 2007/2008 global food crisis. Russia and Ukraine aimed to reduce wheat exports induced by extraordinarily high world market prices to secure sufficient wheat supply on...

During the food crisis in 2007/2008 the government of Serbia restricted the exportof wheat to ensure that wheat supply on the domestic market is sufficient therebydampening the increase in consumer food prices.This study investigates the effects of the export restriction on the integration,...