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Conceptos, fundamentos y herramientas de neurociencia y su aplicación al billete
Aroca Moya, Belén
, emotions and sustained attention on the different areas of interest on the banknote, as described in the different perception …, perception and design. It also provides an overview of neuroscience and its analytical techniques as applied to the banknote … sensory stimulation on banknote perception, and for assessing different cognitive processes such as visual interest, memory …
Persistent link: https://www.econbiz.de/10014000059
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Alternativas a la evolución de la operativa bancaria mayorista en el eurosistema
Romero Ugarte, José Luis; Sánchez Martín, Abel; …
In recent years, payment systems have benefited from technological developments that have accelerated their evolution and adaptation to user needs. Payment systems ultimately depend on central bank money, and the debate about the advisability of updating the different ways of representing this...
Persistent link: https://www.econbiz.de/10014000070
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Upgrading the System of Innovation in Late-Industrialising Countries -The Role of Transnational Corporations in Thailand's Manufacturing Sector
Martin Berger - 2005
The objective of this thesis is to investigate the potential contribution of transnational corporations (TNC) to the upgrading of systems of innovation in late-industrialising countries. This study looks specifically at TNC-affiliierter in Thailand’s manufacturing sector and compares them with...
Persistent link: https://www.econbiz.de/10009429012
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International business : competing in the global marketplace
Hill, Charles W. L. - 2007 - 6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004858498
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A Gap Analysis on Generation Y Customer Expectations and Perceptions towards Lifestyle Hotels
Hua, Wen; Qu, Hailin - 2011
This study conducts a gap analysis on Generation Y (Gen Y) customer expectation and perception towards lifestyle hotels …
Persistent link: https://www.econbiz.de/10009467993
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Neurometrics applied to banknote and security features design
Ortuño Molinero, Rubén; Sánchez Echave, Jose; …
El objetivo de este trabajo es presentar una metodología sobre la aplicación del neuroanálisis en el diseño de billetes y elementos de seguridad. Tradicionalmente, la evaluación de la percepción de los billetes se ha basado en respuestas explícitas de las personas, obtenidas a través de...
Persistent link: https://www.econbiz.de/10012523778
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A Fresh Look at Decision Making in International Investment Choices: Firm International Coherence and Home-Host Country Relatedness
Celo, Sokol - 2011
Understanding how decisions for international investments are made and how this affects the overall pattern of investments and firm’s performance is of particular importance both in strategy and international business research. This dissertation introduced first home-host country relatedness...
Persistent link: https://www.econbiz.de/10009460535
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Contextualizing Personal Experience: The Role of Mass Media
Mutz, Diana C - 1994
This study considers competing theories concerning the role of mass media in hindering or facilitating the translation of personal experience into political preferences. Using national survey and media content data that allows evaluations of both media coverage and individual patterns of media...
Persistent link: https://www.econbiz.de/10009438521
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Notes on The Unit of Adoption in Diffusion Research
Katz, Elihu - 1962
In thinking about the diffusion of innovation, one tends to overlook the obvious fact that not all innovations are adopted by, or are intended to be adopted by, individuals. In the first place, different sorts of innovations may "require" different units of adoption- for example, "it takes two...
Persistent link: https://www.econbiz.de/10009439246
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Accounting Recognition, Moral Hazard, and Communication
Liang, Pierre Jinghong - 2000
communication by the agent (i.e., a self-report). In a simple setting with no communication, alternative labor market frictions lead … signals serve as a veracity check on the agent’s self-report. Finally, such communication sometimes makes delaying the …
Persistent link: https://www.econbiz.de/10009441137