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The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploitation Dilemma
Prange, Christiane; Schlegelmilch, Bodo B. - 2009
Formulating consistent marketing strategies is a difficult task, but successfully implementing them is even more challenging. This is even more pertinent as marketing strategies quite often incorporate inherent conflicts between major breakthroughs and consolidation. Consequently, marketers need...
Persistent link: https://www.econbiz.de/10009447477
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Exploratory and Exploitative Knowledge Sharing in Interorganizational Relationships
Im, Ghiyoung - 2006
exploration and exploitation is important for sustained relationship performance for customers. The customer evaluates balancing … exploration and exploitation important whereas the vendor emphasizes only on exploitation. …
Persistent link: https://www.econbiz.de/10009463388
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Die Wirtschafts- und Finanzkrise - Teil II : Präsentationen
Voß, Stefan; Müller, Alfred - 2011
Präsentationen zu <a href="http://nbn-resolving.de/urn:nbn:de:bsz:960-opus-3379">Die Wirtschafts- und Finanzkrise mit Blick auf Marx und Keynes – Teil I</a>. Stefan Voß über Hyman P. Minsky, Alfred Müller über Karl Marx.
Persistent link: https://www.econbiz.de/10009433662