This research paper is aimed at formulating a corporate communication strategy for a medium- sized organisation … communication strategy or formal communication channels in place between the two organisations.The aim of this research paper will … thus be to transform theoretical perspectives into a practical approach and design of a suitable corporate communication …

Good reputation management is becoming increasingly important as organisations and the social environments in which … for corporate reputation. Well-known and well-documented examples include the Royal Dutch/Shell Brent Spar and Nigeria … incidents, in which perceived social violations were detrimental to their reputation (see e.g., Dickson & McCulloch, 1996 …

This dissertation studied the determinants and consequences of corporate reputation. It explored how firm-, industry …-, and country-level factors influence the general public’s assessment of a firm’s reputation and how this reputation … investigate firm-, industry-, and country-level determinants of individual-level corporate reputation assessments. Using a …

’s reputation with a revenue management pricing practice. This study found that framing and fencing condition had a significant … effect on customers’ fairness perception, respectively. In addition, this study found that reputation moderated the effect of … framing on perceived fairness. When the hotel had a poor reputation, framing as a discount rather than framing as a surcharge …

focuses on various firm-external social constructions: legitimacy, reputation, and status, and how they impact the emergence …

conduits for reputation flows seems to be more strategic than the use of unmediated communication in that it is highly … it involves direct communication between the personnel of two firms. Alternatively, this information flow may be …

We study firm reputation as a mechanism to assure product quality in perfectly competitive marketsin a context in which … withasymmetric information and moral hazard problems, credible certification schemes reduce the costof establishing reputation and … the ability of reputation to operate as amechanism for assuring quality. Second, the actual design of the certification …