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Brand Knowledge, Trust and Loyalty – A Conceptual Model of Destination Branding

Hsu, Cathy; Cai, Liping A. - 2009

general branding and marketing, psychology, sociology, and consmer behavior, as well as tourism. Both theorectical and …

Persistent link: https://www.econbiz.de/10009467982

Traditional Marketing, Online Communication and Market Outcomes Essay 1: Marketing Activity, Blogging and Sales Essay 2: Consumers' Social Learning about Videogame Consoles through...

Onishi, Hiroshi - 2011

The scope of my dissertation is to understand how consumers’ online communication affects consumers’ behavior and market outcomes. The recent growth of consumer generated media (CGM), also known as “new” media, has provided consumers easier interaction, both to search for product...

Persistent link: https://www.econbiz.de/10009476666

Hualapai Tribal Utility Development Project

Hualapai Tribal Nation - 2008

’s tourism enterprise district, Grand Canyon West. Coordinate the development of the Tribal Utility structure with the …

Persistent link: https://www.econbiz.de/10009437263

Consumer Perceptions of Sustainability in the Lodging Industry: Examination of Sustainable Tourism Criteria

Levy, Stuart E; Duverger, Philippe - 2010

Global Sustainable Tourism Criteria. Findings reveal that while hotel green efforts impact key marketing outcomes such as …

Persistent link: https://www.econbiz.de/10009467745

A consumer perspective of green event performance

von der Heidt, Tania; Firmin, Rose - 2009

This paper looks at the under-researched area of assessing organisational green performance and its drivers from the consumer’s point of view. Drawing on the green literature, a model is advanced in which certain environmental attitudes held by consumers drive or restrain the performance...

Persistent link: https://www.econbiz.de/10009475187

User-generated content (UGC) in tourism: benefits and concerns of online consumers

Burgess, Stephen; Sellitto, Carmine; Cox, Carmen; … - 2009

from an Australian tourism organisation’s online subscriber database. The study highlighted a similar range of areas that …

Persistent link: https://www.econbiz.de/10009475190

The influence of the marketing concept on company performance with specific reference to customer services within the travel agency industry in the Western Cape

Roberts-Lombard, Mornay - 2001

Companies operating in the service industry must take note of three important marketing tasks. The first of these tasks is that companies should realise that they must provide the market with a variety of products. Businesses should therefore furnish the market with a diversified product range....

Persistent link: https://www.econbiz.de/10009447185

Perspectives on timeshare ownership: An exploratory study of markets in China

Chi, Kai-Li - 2009

This study aims to explore the attitudes of prospective customers in China about timeshares, and to identify potential marketing opportunities for timeshare companies targeting China. This exploratory study is the first of its kind and it intends to provide valuable information about the...

Persistent link: https://www.econbiz.de/10009458737

Identify Key Business Strategies to Target the Mass Market in Macau

Chen, Chia-Li - 2011

and tourism policy considerations which support the growth of Macau?s mass gaming market by taking advantage of the …, and tourism destination, as well as arguments for sustaining steady gaming revenue growth while maintaining … should provide the Macau SAR Government and the decision-makers of Macau?s tourism and gaming industry with important …

Persistent link: https://www.econbiz.de/10009484168

Las huellas del futuro están en la web : construcción de indicadores adelantados a partir de las búsquedas en Internet

Artola Menéndez, Concepción; Galán Lucha, Enrique - 2012

En este trabajo se revisan algunas de las aplicaciones que utilizan la vasta información proporcionada por las búsquedas realizadas por los usuarios de Internet para el análisis y la previsión económica. Este enorme volumen de información, disponible en tiempo real, es manejable para los...

Persistent link: https://www.econbiz.de/10012529571