With the rise of the internet and mobile telephony, many agree that Mobile-Business is the logical next step in the Electronic-Business revolution. Investigation of mobile electronic marketing is essential to ensure both consumers and organisations gain true value from the adoption and...

Purpose – Most of the growth in casino expansion for the foreseeable future will take place in Asia. Western casino operators appreciate the immense opportunities afforded by the Asian markets, but judging by their performance abroad some have not adapted in ways necessary to survive and...

Paper prepared for presentation at the First Symposium on Horticulture in Europe(SHE), 17th to 20th February 2008 at Vienna/Austria held under the aegis of ALVA,APH, BNL-SHS, DGG, GSHS, IOH, INRA, NJF, PSHS, SECH, SOI and theInternational Society for Horticultural Science

Paper prepared for presentation at the 7th Industrieforum PelletsStuttgart (Germany), 10th October 2007

This paper looks at the under-researched area of assessing organisational green performance and its drivers from the consumer’s point of view. Drawing on the green literature, a model is advanced in which certain environmental attitudes held by consumers drive or restrain the performance...

The appearance of consumers groups increasingly concerned about the quality of food products, togetherwith an increasingly competitive environment and domestic saturated markets, has led companies to achievingdifferentiated quality. The wine sector is immersed in this situation. Valuation of...

The commercialisation of wine in Spain isproblematic due to two concrete circumstances: thedecrease in wine consumption because of a consumershift toward substitute drinks and the greater presenceof national and foreign wine in the interior market,which involves an increase in business...

The data analyses consumers' decision making processes in the telecommunications market. The dataset includes both autoethnographic videographies and experimental quantitative data. The data comprises an extended autoethnographic methodology with 22 participants. Participants recorded video...

Purpose ? Based on their size, disposable income, and purchasing power, generation Y (Gen Y) consumers are viewed as the Holy Grail for marketers. Conversely, some of this group's behavior disturbs public policy officials, particularly when dealing with issues such as poor financial planning,...