(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …

recruitment of college students and ultimately share this knowledge with the companies, subsequently rendering the recruitment … inconsistencies, companies will be able to refine some of their recruitment practices and be able to hire the right people with less …

Programmers can distribute new software to online users either for a feeas shareware or bundle it with advertising …

present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e … bidding forclicks and bidding for impressions. The analysis implies that sellersof online advertising (a) may sometimes prefer …