This dissertation contains three essays concerning two broad areas, namely, optimal capital structure and risky assets modeling. In the first paper, we study corporate debt values, capital structure, and the term structure of interest rates in a unified framework. We employ numerical techniques...

A fundamental marketing problem faced by auctioneers is the promotion of their auction in order to recruit bidders. Merchants would like to attract as many bidders as possible to an auction, since the higher the number of bidders, the higher the expected winning price and profitability. This...

Recently fixed pricing and auctions have been brought together in a new pricing format that offers bidders the option of prematurely ending an auction at a fixed price. eBay calls this a “Buy-it- Now” auction, uBid calls this “UBuy it” and Yahoo auctions refer to this as a “Buy Now”....

The general theme of my dissertation research is channel management and the related pricing issues. My research aims to contribute to the extant marketing literature by providing both theories and empirical analyses regarding the emerging channels of distribution, namely, the various electronic...