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Marketing for a Non-Profit
Foutsitzis, Katerina - 2011
I am a senior Marketing major, and I wanted to incorporate what I have learned the past four years into my honors project. Acting as a consultant to a local non-profit here in Rhode Island, I developed a marketing plan to help The Welcome House target their local affluent community. The mission...
Persistent link: https://www.econbiz.de/10009455914
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A diagnosis of inherent problems in implementing internal marketing in Macau and Singapore casino companies
Kale, Sudhir H.; De, Sangita; Spence, Mark T. - 2011
industry seem to have focused their attention to enhancing capacity and opening new casino properties. Meanwhile, the Singapore … Macau and Singapore will get more acute. Current impressive revenues notwithstanding, increased capacity will also put … internal marketing practices for casinos in Macau and Singapore: culture, climate, recruitment, compensation and training. …
Persistent link: https://www.econbiz.de/10009441603
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Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry
Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004
collected in Singapore in response to concerns about broadening understanding of these variables cross-culturally. Results of …
Persistent link: https://www.econbiz.de/10009484485