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Exploring design and innovation: further developments in the innovation curriculum

Tabor, Emma; Chappell, Alison - 2001

The Exploring Design and Innovation booklet was developed as a curriculum resource to disseminate information about … Millennium Products and the Design Council's Sharing Innovation web site. The Sharing Innovation project examined over 80% of the … innovation. Part of the research will also be looking at ways of extending the curriculum developments in the teaching of …

Persistent link: https://www.econbiz.de/10009461249

Managing innovation in new product development: reviewing the performance of small and medium-sized enterprises

Phillips, Wendy; Filson, Anna; Brown, Robert - 2000

innovation and technological change when undertaking new product development. Focusing on the management of technology, it will … straightforward. Innovation is a complex process shaped not only by the firm's internal environment, but also by the interactions that … appreciate the value of these interactions in promoting innovation. However, for those involved in innovative new product …

Persistent link: https://www.econbiz.de/10009461251

When Advance Purchase need to be Made for Future Consumption – An Empirical Investigation of Consumer Choice under Bucket Pricing

Sun, Bao-Hong; Sun, Yacheng; Li, Shibo - 2006

Bucket pricing entails a prepaid price and a maximum consumption limit, which requires consumers to make advance purchase decisions before their consumption needs are fully revealed. We propose a dynamic model that involves how consumers form expectations of future consumption needs, learn to...

Persistent link: https://www.econbiz.de/10009441184

Essays on Integrating Product Design and Marketing Research.

Feit, Eleanor Mc Donnell - 2009

Engineers and product designers have developed sophisticated models to predict the technical performance of their designs, yet they seldom quantify how performance affects the desirability of the resulting products to consumers. Without this information, managers have difficulty judging which...

Persistent link: https://www.econbiz.de/10009476585

Game theoretic derivations of competitive strategies in conjoint analysis

Choi, S. Chan; DeSarbo, Wayne S. - 1993

While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail to explicitly consider retaliatory reactions from competitors. In this paper, a methodological extension is developed for conjoint analysis by explicitly modeling competition in...

Persistent link: https://www.econbiz.de/10009476759

Brave new world - meeting the needs of society in the twenty first century, the role of design and design education

Bird, Edward - 1999

As we are about to enter both a new century and new millennium the human race appears to be engaging in universal stock taking. Auditing the past seems to be a means of coming to terms with the future.Design is not exempt from these phenomena. Both designers and design educationists are...

Persistent link: https://www.econbiz.de/10009461253

Cross-Function and Same-Function Alliances: How Does Alliance Structure Affect the Behavior of Partnering Firms?

Amaldoss, Wilfred; Staelin, Richard - 2010

Firms collaborate to develop and deliver new products. These collaborations vary in terms of the similarity of the competencies that partnering firms bring to the alliance. In same-function alliances, partnering firms have similar competencies, whereas in cross-function alliances, partners have...

Persistent link: https://www.econbiz.de/10009475396

In-House Globalization: The Role of Globally Distributed Design and Product Architecture on Product Development Performance

Hopp, Wallace J. - 2011

Changes in the global economy and technological advances are stimulating an increasing geographic distribution of new product design and development efforts. For large organizations that design and develop complex products, this geographic distribution has added a new layer of complexity to...

Persistent link: https://www.econbiz.de/10009477225

Managing new product development within the SMEs

Maladzhi, Rendani Wilson - 2008

Product innovation has transformed the minds of business people because of its ability to increase productivity. Other … lowering the prices consumers have to pay. Product innovation if managed correctly will create wealth and reward risk-taking by … means of technological development throughout organisational processes. SMEs fail to manage product innovation because they …

Persistent link: https://www.econbiz.de/10009447179

Designers with business skills and supply chain insight

Tyler, David J. - 2008

provide companies with an innovation strategy and enable designers to achieve their potential. …

Persistent link: https://www.econbiz.de/10009455113

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