) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e … working with customers and competitors using Internet technology, the role of marketing is critical; within marketing, brand …-commerce adoption. Internet-related partnering opportunities with large firms remain a concern for smaller firms. It reveals that …

The promise of the Internet and e-commerce has led to the increasing use of the web for transaction processing. Many …

-economy resources, this cannot be the entire explanation. We propose another explanation, based on dissimilar adaptation of the Internet … that Internet business practices differ between developed- and emerging-economy firms. First, compared with developed …-economy firms, emerging-economy firms place a relatively higher priority on using the Internet to achieve strong customer …

The rapidly intensifying adoption of the Internet channel for marketing and sales by incumbent bricks …

Good reputation management is becoming increasingly important as organisations and the social environments in which … for corporate reputation. Well-known and well-documented examples include the Royal Dutch/Shell Brent Spar and Nigeria … incidents, in which perceived social violations were detrimental to their reputation (see e.g., Dickson & McCulloch, 1996 …

This dissertation studied the determinants and consequences of corporate reputation. It explored how firm-, industry …-, and country-level factors influence the general public’s assessment of a firm’s reputation and how this reputation … investigate firm-, industry-, and country-level determinants of individual-level corporate reputation assessments. Using a …