The Exploring Design and Innovation booklet was developed as a curriculum resource to disseminate information about Millennium Products and the Design Council's Sharing Innovation web site. The Sharing Innovation project examined over 80% of the 1000 plus Millennium Products, looking at their...

As we are about to enter both a new century and new millennium the human race appears to be engaging in universal stock taking. Auditing the past seems to be a means of coming to terms with the future.Design is not exempt from these phenomena. Both designers and design educationists are...

Engineers and product designers have developed sophisticated models to predict the technical performance of their designs, yet they seldom quantify how performance affects the desirability of the resulting products to consumers. Without this information, managers have difficulty judging which...

While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail to explicitly consider retaliatory reactions from competitors. In this paper, a methodological extension is developed for conjoint analysis by explicitly modeling competition in...

Bucket pricing entails a prepaid price and a maximum consumption limit, which requires consumers to make advance purchase decisions before their consumption needs are fully revealed. We propose a dynamic model that involves how consumers form expectations of future consumption needs, learn to...

Mandatory Country of Origin Labeling (MCOOL) was implemented on seafood in the United States on April 4, 2005. MCOOL exempts the foodservice sector and excludes processed seafood from labeling. This paper contributes to understanding the economics of the MCOOL law for seafood by showing that...

This dissertation consists of two essays. The first essay is a study of strategic firm competition in a differentiated product environment. We develop a tractable spatial model of oligopolistic competition in which firms endogenously determine both franchise/product locations and prices....

This covers the market structure of Monopolistic Competition. It presents the characteristics of this market structure by contrasting them to those of Perfect Competition and Monopoly. It explains why these characterisics are important and explains that these have implications for the revenue...

In this study an import demand model (differential production model) is presented that is used in estimating the demand for source and product differentiated goods simultaneously. Unlike the traditional import demand models, this model can account for changes in relative group expenditures....