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The economics of marketing and advertising
Moriarty, William D. - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594125
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The marketing problem : how it is being tackled in U.S.A.
Elbourne, Edward T. - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594126
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Scientific sales management today
Hoyt, Charles W. - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594127
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Cases on industrial marketing
Copeland, Melvin Thomas - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594128
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The psychology of advertising
Scott, Walter Dill - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594129
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Marketing research technique
White, Percival - In: Marketing. 2000
Persistent link: https://www.econbiz.de/10004594130
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MOTIVE FÜR DEN KAUF EINER HEIZUNG - ERGEBNISSE EINER VERBRAUCHERBEFRAGUNG MIT DEM SCHWERPUNKT "HOLZPELLETHEIZUNGEN"
Decker, Thomas - 2007
Paper prepared for presentation at the 7th Industrieforum PelletsStuttgart (Germany), 10th October 2007 …Compared to other heating markets the wood pellets market is quite young and small in Germany. Nevertheless it is a … within the scope of this project. Therefore people in different parts of Germany have been asked about their heating system …
Persistent link: https://www.econbiz.de/10009442671
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Reference-Dependent Preferences : Models and Experiments
Tenberge, Maximilian - 2010
point and exert a strong influence on decision making and preferences. This paper surveys the theory of reference …
Persistent link: https://www.econbiz.de/10009471596
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Do teams alleviate or exacerbate the extrapolation bias in the stock market?
Barahona, Ricardo; Cassella, Stefano; Jansen, Kristy A. E.
Investigamos la manera en que los equipos influyen en la extrapolación de rentabilidades, un sesgo en la formación de creencias que es generalizado a nivel individual y crucial para los modelos conductuales de valoración de activos. Utilizando una muestra de gestores de fondos de inversión...
Persistent link: https://www.econbiz.de/10014436941
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Essays on innovation and communication
Kay Peters - 2008
The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...
Persistent link: https://www.econbiz.de/10009428989