The Fruit and Vegetables (FV) sector has a relevant and increasing economic value in the EU, accountingfor about 20% of the total value of agricultural production; the Countries with higher significance are Greece, Spainand Italy (from 25% to 35%). Nevertheless the producers are negatively...

The Linder hypothesis states that countries of similar income per capita should trade more intensely with one another. This hypothesis has attracted substantial research over decades, but the empirical evidence has failed to provide consistent support for it. This paper shows that the reason for...

This dissertation involves three essays, studying firms' decision-making on marketing mix variables. Specifically, the first essay (Chapter 2) studies the effects of distribution channels on firms' advertising content decision. In many markets, consumers may not have full information of product...