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1
Exploring
Lifestyle
Orientation, Attitudes Toward
Lifestyle
Merchandising, and Attitudes Toward
Lifestyle
Advertising as Predictors of Behavioral Intention to Purchase
Lifestyle
Ho...
Wilbanks, Jennifer Kay
-
2005
A number of
lifestyle
merchandising and advertising strategies are being used in the home furnishings industry. However … consumers' attitudes toward the
lifestyle
concept. Analyses of several consumer behavior variables and descriptors offered … noteworthy findings for the home furnishings industry. This study found that although
lifestyle
orientation is a valuable tool …
Persistent link: https://www.econbiz.de/10009475094
Saved in:
2
Glokalisierung : ein Phänomen, in dem globale und lokale Interessen ineinander fließen
Lamers, Oliver
-
2011
"Campus-Report" heißt die Radiosendung der Universitäten Heidelberg, Mannheim, Karlsruhe und Freiburg. Die Reportagen über aktuelle Themen aus Forschung und Wissenschaft werden montags bis freitags jeweils um ca. 19.10h im Programm von Radio Regenbogen gesendet. (Empfang in Nordbaden: UKW...
Persistent link: https://www.econbiz.de/10009476178
Saved in:
3
Medical decision support systems based on machine learning
Chi, Chih-Lin
-
2009
decision support system recommends the best
lifestyle
changes for an individual to lower the risk of cardiovascular disease … between
lifestyle
and CVD, and then generate recommendations based on individual factors including preference and physical … condition. The results demonstrate several recommendation strategies: a whole plan of
lifestyle
changes, a package of n …
Persistent link: https://www.econbiz.de/10009466044
Saved in:
4
Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators
Kale, Sudhir H.
;
Spence, Mark T.
-
2009
follow an ethnocentric approach when planning
marketing
activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino
marketing
adaptations …
marketing
strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …
Persistent link: https://www.econbiz.de/10009441736
Saved in:
5
Spill-over effects in multi-sponsored events: Theoretical insights and empirical evidence
Pentecost, Robin D
;
Spence, Mark T
-
2009
Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...
Persistent link: https://www.econbiz.de/10009441744
Saved in:
6
Designing and delivering compelling experiences: Insights from the 2008 Democratic National Convention
Kale, Sudhir H.
;
Pentecost, Robin D.
;
Zlatevska, Natalina
-
2010
Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...
Persistent link: https://www.econbiz.de/10009441802
Saved in:
7
Consumers' Reciprocal Behaviors in the Hospitality Industry
Bae, Jung-in
;
Kwon, Jun Mo
;
Blum, Shane C.
-
2011
Word-Of-Mouth (WOM) has long been considered to be one of the most important
marketing
tools. The Internet has created …
Persistent link: https://www.econbiz.de/10009467873
Saved in:
8
French Fashion Industry: The Introduction of a Fashion Brand to the French Market
Thomas, Kristen
-
2009
create a business and
marketing
plan completely in French. I have researched the French market, demographics, psychographics … and trade policies. My
marketing
plan is also based on this research and the specific French target market to which my … brand caters.After sketching designs, hunting for fabrics, constructing garments, researching a foreign market and
marketing
…
Persistent link: https://www.econbiz.de/10009455838
Saved in:
9
Campus Consignment
DeAngelo, Krista
-
2009
Marketing
and Textiles, Fashion Merchandising, and Design, and to combine them with my love for fashion, retail, and general …
Persistent link: https://www.econbiz.de/10009455891
Saved in:
10
The Psychology and Behavior of Consumers in the Fashion Industry
DeLace, Jessica
-
2011
original $3,000 design to fit their
lifestyle
as a New York City socialite?After completing a literature review on the … psychological concepts in their
marketing
and branding tactics. …
Persistent link: https://www.econbiz.de/10009455912
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