Showing 1 - 10 of 525
A number of lifestyle merchandising and advertising strategies are being used in the home furnishings industry. However … consumers' attitudes toward the lifestyle concept. Analyses of several consumer behavior variables and descriptors offered … noteworthy findings for the home furnishings industry. This study found that although lifestyle orientation is a valuable tool …
Persistent link: https://www.econbiz.de/10009475094
"Campus-Report" heißt die Radiosendung der Universitäten Heidelberg, Mannheim, Karlsruhe und Freiburg. Die Reportagen über aktuelle Themen aus Forschung und Wissenschaft werden montags bis freitags jeweils um ca. 19.10h im Programm von Radio Regenbogen gesendet. (Empfang in Nordbaden: UKW...
Persistent link: https://www.econbiz.de/10009476178
decision support system recommends the best lifestyle changes for an individual to lower the risk of cardiovascular disease … between lifestyle and CVD, and then generate recommendations based on individual factors including preference and physical … condition. The results demonstrate several recommendation strategies: a whole plan of lifestyle changes, a package of n …
Persistent link: https://www.econbiz.de/10009466044
follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …
Persistent link: https://www.econbiz.de/10009441736
Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...
Persistent link: https://www.econbiz.de/10009441744
Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...
Persistent link: https://www.econbiz.de/10009441802
Word-Of-Mouth (WOM) has long been considered to be one of the most important marketing tools. The Internet has created …
Persistent link: https://www.econbiz.de/10009467873
create a business and marketing plan completely in French. I have researched the French market, demographics, psychographics … and trade policies. My marketing plan is also based on this research and the specific French target market to which my … brand caters.After sketching designs, hunting for fabrics, constructing garments, researching a foreign market and marketing …
Persistent link: https://www.econbiz.de/10009455838
Marketing and Textiles, Fashion Merchandising, and Design, and to combine them with my love for fashion, retail, and general …
Persistent link: https://www.econbiz.de/10009455891
original $3,000 design to fit their lifestyle as a New York City socialite?After completing a literature review on the … psychological concepts in their marketing and branding tactics. …
Persistent link: https://www.econbiz.de/10009455912