This study considers competing theories concerning the role of mass media in hindering or facilitating the translation of personal experience into political preferences. Using national survey and media content data that allows evaluations of both media coverage and individual patterns of media...

In thinking about the diffusion of innovation, one tends to overlook the obvious fact that not all innovations are adopted by, or are intended to be adopted by, individuals. In the first place, different sorts of innovations may "require" different units of adoption- for example, "it takes two...