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Kay Peters - 2008

The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...

Persistent link: https://www.econbiz.de/10009428989

The Measure of a Marketer: Analyzing the Value of Certification in Direct Marketing

Gallucci, Kaitlin T. - 2010

This thesis analyzes the use of certification and licensing in the field of Marketing, particularly in the area of Direct Marketing. For example, compared to the CPA examination for Accounting, there is no such standardized mark of achievement for marketers. Thus, there is a lack in...

Persistent link: https://www.econbiz.de/10009463627

Symbolic visuals in advertising: The role of relevance.

Holmes, Gary R. - 2008

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

Persistent link: https://www.econbiz.de/10009475018

Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions

Allen, Charlotte - 2001

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …

Persistent link: https://www.econbiz.de/10009475041

Assessing Quality Improvement Infrastructure in the Formation of Accountable Care Organizations: A Regional Policy Analysis for the Pharmaceutical Industry

Carr-Whealy, Nathan - 2011

Accountable Care Organizations are developing in the United States as a result of the Patient Protection and Affordable Care Act. A study is needed to evaluate an emerging issue of ACOs, quality improvement infrastructure, and the pharmaceutical industry. The convergence of these topics has not...

Persistent link: https://www.econbiz.de/10009434765

Valuing Water - A Globally Sustainable Approach for the Pharmaceutical Industry

Donnelly, Kristina; Dorau, Therese; Koslow, Melinda; … - 2008

Water resources around the globe are at risk from expanding demand and decreasedavailability. All sectors of society …

Persistent link: https://www.econbiz.de/10009476746

Novartis and the United Nations Global Compact Initiative

Tavis, Lee A. - 2002

The spirit of the Global Compact found fertile ground and has become an integral part of Novartis corporate strategy since the enterprise was formed by the merger of the two large Swiss pharmaceutical companies, Sandoz and Ciba, in 1996. Following a four-year concentration on economic...

Persistent link: https://www.econbiz.de/10009476845

Agency Influences on Risk Reduction and Operating Performance: An Empirical Investigation Among Strategic Groups

Veliyath, Rajaram; Ferris, Stephen P. - 1997

The relationships between risk and performance were tested employing within and between analyses at the level of strategic groups in three different industries. As hypothesized, systematic risk did not exhibit a consistent relationship with performance. By contrast, all of the total...

Persistent link: https://www.econbiz.de/10009459032

Making connections: the importance of human relationships in innovative practice

Bruce, Fraser; Baxter, Seaton - 2008

parent company are concerned separately with the development of pharmaceuticals (or drugs) and a wide range of new drug …

Persistent link: https://www.econbiz.de/10009463504

Dr. Peter F. Drucker on business & management, tape 2

Drucker, Peter F. (Peter Ferdinand) - 1994

During Peter Drucker’s talk entitled "From Computer Literacy to Information Literacy" he discusses information systems and how they impact individual enterprises and workers. During his lecture, he talks about: the changing labor force, organization structure, command and control structure,...

Persistent link: https://www.econbiz.de/10009429630