W e develop a structural demand model that endogenously captures the effect of out-of-stocks on customer choice by … simulating a time-varying set of available alternatives. Our estimation method uses store-level data on sales and partial …

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …

institutional legitimacy) and to market drug-producing crops called Plant Made Pharmaceuticals (an instance of actional legitimacy …. Consumers were more slightly more likely to acknowledge the industry's right to market Plant Made Pharmaceuticals (r = .257 … as a big business entity and to market Plant Made Pharmaceuticals. …

contested terrain of direct-to-consumer (DTC) advertising. The study tracks regulation of the pharmaceutical industry, relative … to DTC advertising, including recent industry codes of conduct. Focusing on the antidepressant category, and its three … print advertising following deregulation in 1997. The authors glean themes from within the advertising texts, across the …

Die Nachfrage nach Nahrungsmitteln unterliegt in Deutschland seit Jahrzehnten einem anhal-tenden Veränderungsprozess …-tieren Engelkurven zeigen, dass dieser Zusammenhang häufig nicht linear ist. Das Quadratic Almost Ideal Demand System (QUAIDS) nach Banks …

, labor demand, and human capital. Topics discussed also include wage and employment determination, turnover, search …