Showing 1 - 10 of 43
This research aims to analyze the influence Corporate Social Responsibility Disclosure toward the company value with the capital structure policy as moderating variable of mining companies listed in Indonesia Stock Exchange.The design used in this research is causal associative. This research is...
Persistent link: https://www.econbiz.de/10009480827
Several major websites offer hybrid auctions that allow advertisers tobid on a per-impression or a per-click basis. We present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e.g. Coca-Cola) will bid perimpression, while direct...
Persistent link: https://www.econbiz.de/10009435135
The objective of this study was to investigate and report on user preference of Search Engine Optimisation (SEO), versus Pay Per Click (PPC) results. This will assist online advertisers to identify their optimal Search Engine Marketing (SEM) strategy for their specific target marketResearch...
Persistent link: https://www.econbiz.de/10009447171
Where customers have freedom of choice, their level of satisfaction will determine if they are loyal, long-term and profitable customers. If customers are not satisfied they will take their business elsewhere.The increase in the level of satisfaction in key element areas would increase overall...
Persistent link: https://www.econbiz.de/10009447181
The research study provides an overview of the deployment of marketing by architectural practices in the Western Cape. It furthermore illustrates how the Internet is being utilised and establishes the motivations behind Web presence or its lack thereof.In recent years, an increasingly...
Persistent link: https://www.econbiz.de/10009447196
This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce success. Case study was used to assemble evidence...
Persistent link: https://www.econbiz.de/10009447199
Hamill's (1997) framework to focus onmanagement attitude, communication, promotion and market intelligence. The results … site. The Internet was not used for the marketintelligence but was for communication and market promotion. Proactive …
Persistent link: https://www.econbiz.de/10009455116
Color poster with text, charts, and diagrams.
Persistent link: https://www.econbiz.de/10009460856
Online advertisements are increasingly becoming an attractive channel for advertising. Pricing for online ads has evolved over time, and different auction-based policies are employed by website publishers to sell online ads. In this paper, we analyze, under different scenarios, the following...
Persistent link: https://www.econbiz.de/10009430343
This study considers competing theories concerning the role of mass media in hindering or facilitating the translation of personal experience into political preferences. Using national survey and media content data that allows evaluations of both media coverage and individual patterns of media...
Persistent link: https://www.econbiz.de/10009438521