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Do Internet Converge Prices to the 'Law of One Price'? Evidence fromTransaction Data for Airline Tickets

Sengupta, Anirban; Texas A&M - 2007

Internet presumably reduces search cost driving price to the competitivelevel. Evidence from empirical research quantifying dispersion in theelectronic based markets has yield mixed results. More recent researchhas documented near zero dispersion in the electronic markets usingtransaction...

Persistent link: https://www.econbiz.de/10009435122

Identifying Online Professional Poker Players: A Revealed and Stated Analysis Approach

Philander, Kahlil; Abarbanel, Brett LL - 2011

, specifically, among online poker players. The first part of the study consists of a statistical analysis to identify the requisite … number of hands of online poker required to identify winning players, that is, players who should expect to show a profit …

Persistent link: https://www.econbiz.de/10009467921

Changing privacy concerns in the Internet era.

Demir, Irfan - 2002

Privacy has always been a respected value regardless of national borders, cultural differences, and time in every society throughout history. This study focuses on the unprecedented changes in the traditional forms of privacy and consequent concerns with regard to invasion of privacy along with...

Persistent link: https://www.econbiz.de/10009475049

Online Video Contest Effects on Brand and Ad Attitudes

Janis, Daniel A. - 2010

This research investigates how online video contests (OVCs) affect brand image, as measured by brand and advertisement …

Persistent link: https://www.econbiz.de/10009450214

Designing a Model of an Online Business and Writing a Business Plan

Swick, Katherine - 2010

have chosen to create a model for an online business that I have thought of. The product that I will be selling is posters … into starting this online business …

Persistent link: https://www.econbiz.de/10009455836

Hybrid Advertising Auctions

Wilbur, Kenneth C.; Zhu, Yi - University of Southern California; University of … - 2008

bidding forclicks and bidding for impressions. The analysis implies that sellersof online advertising (a) may sometimes prefer …

Persistent link: https://www.econbiz.de/10009435135

Search engine optimisation or paid placement systems : user preference

Neethling, Riaan - 2007

), versus Pay Per Click (PPC) results. This will assist online advertisers to identify their optimal Search Engine Marketing … (SEM) strategy for their specific target marketResearch shows that online advertisers perceive PPC as a more effective SEM … strategy than SEO. However, empirical evidence exists that PPC may not be the best strategy for online advertisers, creating …

Persistent link: https://www.econbiz.de/10009447171

E-commerce: the impact of internet technology on retailing

Nwoffiah, Lucy Chineze - 2006

Where customers have freedom of choice, their level of satisfaction will determine if they are loyal, long-term and profitable customers. If customers are not satisfied they will take their business elsewhere.The increase in the level of satisfaction in key element areas would increase overall...

Persistent link: https://www.econbiz.de/10009447181

Marketing architectural services : the role of the internet in marketing architectural services in the Western Cape

Grosskurth, Lisa Kathrin - 2008

The research study provides an overview of the deployment of marketing by architectural practices in the Western Cape. It furthermore illustrates how the Internet is being utilised and establishes the motivations behind Web presence or its lack thereof.In recent years, an increasingly...

Persistent link: https://www.econbiz.de/10009447196

Business use of branding strategies for e-commerce benefits

Onojaefe, Darlington Peter - 2008

This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce success. Case study was used to assemble evidence...

Persistent link: https://www.econbiz.de/10009447199