are likely to succeed in environments capable of engendering high levels of commercial and social trust between the firms …

Trust is particularly important in online markets to facilitate the transfer of sensitive consumer information to … develop analytic models of hidden information to analyze the effectiveness of these regimes to build trust and their … efficiency in terms of social welfare. We find that firms' ability to influence consumer beliefs about trust depends on whether …

Trust and deception have been of concern to researchers since the earliest research into multi-agent trading systems … (MATS). In an open trading environment, trust can be established by external mechanisms e.g. using secret keys or digital … trading system (MATS) and explore how fraud and deception changes the trust required in a multi-agent trading system …

relationship of trust among the producers/merchants to the consumers and retail companies and of the retail companies for the … information, once the consumer possesses the faith that it is consuming a product of organic origin, based on his/her trust …

model integrates key sequential concepts such as brand knowledge, brand trust, and brand loyalty. Destination brand … concept of brand trust is defined in the context of risk and expectations. Brand loyalty is operationalized as behavioral …