A unique discrete choice experiment (DCE) is used to estimate the relative importance ofquality attributes to Australian beef consumers. In the DCE, consumers choose theirpreferred beef steaks from options varying in a large number of intrinsic (marbling and fattrim) and extrinsic/credence...

Given the credence nature of functional food attributes labelling plays a key role inallowing consumers to make informed choices about foods with enhanced health attributes.The degree to which a particular jurisdiction permits health claims for food products and the type of allowable health...