Showing 1 - 10 of 25
Die vorliegende Arbeit ist aufgrund der Beobachtung von wiederkehrenden Phänomenen in der Markenführungspraxis entstanden. Es konnte beobachtet werden, dass trotz einer vorhandenen strategischen Markenführung, eines Markenperformance Measurement und weiteren Instrumenten umfassende...
Persistent link: https://www.econbiz.de/10009468262
this literature. This paper demonstrates how our methodology was applied to extract models of the effects of music and … of chanting and music changes the response of protesters to police aggression. The extraction of PMFs from the literature …
Persistent link: https://www.econbiz.de/10009438993
Awareness are heard words and sound effect, music, seen words, pictures, colours and movement.This study used data collection …
Persistent link: https://www.econbiz.de/10009464659
We present an in-depth analysis of the music industry and use our findings to judge the practical assumptions and … to act are consumers who choose between copying, purchasing, or staying out of the market for music. Prior to the last … music industry is a combination of the oligopoly and monopolistic competition models, consisting of five major labels and …
Persistent link: https://www.econbiz.de/10009451099
distribution in the music industry. This paper presents elements of an emerging business model which aims to re-architect the … 2009, A business model for the digital distribution of music in the South African context, MMus dissertation, University of …
Persistent link: https://www.econbiz.de/10009462494
The music industry worldwide is rapidly evolving as a result of commercial, technological and demographic developments …. The magnitude of the strategic impact of these developments on the South African music industry is evaluated in terms of … public domain and proprietary music industry sources are transformed and presented in terms of the competitiveness of the …
Persistent link: https://www.econbiz.de/10009462585
The title of this study is "The Effect of Competitive Advantage In Marketing Strategy Formulation Of Brand Image In Field Wong Solo Restaurant". Restaurant Wong Solo, Medan is a fast-food restaurant business is located on Jl. Gajah Mada No.. 22 Medan. The purpose of this study was to determine...
Persistent link: https://www.econbiz.de/10009464760
When a nation is establishing a new identity and making recompense for exclusively regulated economy of recent history, the corporate marketing function must respond. A new paradigm is required if the communities that comprise future markets are to favour businesses whose success is based on the...
Persistent link: https://www.econbiz.de/10009447206
This three-essay thesis focuses on how value of the brand, i.e. brand equity is created, with each study investigating different parts of the relationships within the brand value chain.My first essay identifies and tests a new set of brand equity drivers such as brand structure and positioning,...
Persistent link: https://www.econbiz.de/10009466096
The purpose of this study was to investigate how licensing is used as a strategic tool within the apparel industry, to understand the relationship between licensing as a strategic tool and lifestyle branding, and to understand how license reacquisition impacts the competitive strategy of firms....
Persistent link: https://www.econbiz.de/10009431151