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The importance of broadening community participation in environmental decision-making is widely recognized and lack of participation in this process appears to be a perennial problem. In this context, there have been calls from some academics for the more extensive use of geographic information...
Persistent link: https://www.econbiz.de/10009437558
With spectacular growth in demand since opening the market to foreign competition, executives within the Macau casino … Macau and Singapore will get more acute. Current impressive revenues notwithstanding, increased capacity will also put … internal marketing practices for casinos in Macau and Singapore: culture, climate, recruitment, compensation and training. …
Persistent link: https://www.econbiz.de/10009441603
a series of informal interviews conducted with senior executives in Macau as well as gaming-related consulting conducted …
Persistent link: https://www.econbiz.de/10009441736
The present study conceptualizes a destination branding model that reflects the process of tourist decision making. The model integrates key sequential concepts such as brand knowledge, brand trust, and brand loyalty. Destination brand knowledge is further defined by its constituents of brand...
Persistent link: https://www.econbiz.de/10009467982