Showing 1 - 10 of 56
Purpose ? The choice of an international market entry mode involves two critical considerations, leveraging internal competencies and managing environmental uncertainties in host countries. The purpose of the paper is to explicate how these two considerations affect the propensity to collaborate...
Persistent link: https://www.econbiz.de/10009484547
The impact on a utility incorporating wind turbine generation due to wind speed sampling frequency, wind turbine performance model, and wind speed forecasting accuracy is examined. The utility analyzed in the study was the Los Angeles Department of Water and Power and the wind turbine assumed...
Persistent link: https://www.econbiz.de/10009436889
The new emphasis on relationships in marketing has spurred a resurgence of interest in brand loyalty and the positive effect of brand loyalty on company profitability and long-term survival have been well-documented in recent years. Recent research has begun to identify new types and sources of...
Persistent link: https://www.econbiz.de/10009477521
Strategic management of the firm includes the strategic management of information technology in the context of business relationships. Firms do not exist in isolation. Multiple constituents make up a relationship network that constitutes the vital resources needed to fulfil the mission of a...
Persistent link: https://www.econbiz.de/10009434953
While it is recognised that there must be segregation between corporate and process control networks in order to achieve a higher level of security, there is evidence that this is not occurring. Computer and network vulnerability assessments were carried out on three Australian critical...
Persistent link: https://www.econbiz.de/10009440778
This paper describes a study that investigates the mediating effects of information technology (IT) on the relationships among product and process innovations and firm performance (measured in multiple profitability and growth rate metrics). Using structural equation modeling on a sample of 397...
Persistent link: https://www.econbiz.de/10009441668
During the past two decades, increasingly powerful and capable information technologies have made information more accessible and valuable so that it has become the prime resource for business; ahead of the traditional resources of land, labour and capital. Improved information acquisition,...
Persistent link: https://www.econbiz.de/10009441818
Information and communications technologies (ICTs) have spread rapidly over the past decade. There has been considerable interest in the effect of such technology on search costs, search behavior and welfare outcomes, particularly in developing countries. This paper investigates the impact of a...
Persistent link: https://www.econbiz.de/10009446330
This study investigates the impact that e-Ioyalty has on the business success of SMEs. E-Loyalty is defined as a customer's favourable attitude towards an on-line business which ultimately culminates in repeat purchasing behaviour. Eight factors (the 8Cs - customisation, contact interactivity,...
Persistent link: https://www.econbiz.de/10009447150
The objective of this study was to investigate and report on user preference of Search Engine Optimisation (SEO), versus Pay Per Click (PPC) results. This will assist online advertisers to identify their optimal Search Engine Marketing (SEM) strategy for their specific target marketResearch...
Persistent link: https://www.econbiz.de/10009447171