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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Brand Community : Definition, Theorien und empirische Befunde
Loewenfeld, Fabian von
;
Herrmann, Andreas
;
Rösger, Jürgen
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 97-117)
.
2008
Persistent link: https://www.econbiz.de/10003587904
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Entwicklungsstand und perspektiven der Conjoint-Analyse
Huber, Frank
;
Herrmann, Andreas
- In:
Neue Entwicklungen in der Marktforschung
,
(pp. 97-116)
.
2002
Persistent link: https://www.econbiz.de/10001701608
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