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The relevance of marketing in the success of innovations

Garcia, Abraham - 2011

This paper focuses on marketing expenditures and their relation with R&D investments and innovative sales. A higher … in a macro sense, an increase of GDP. This paper raises the issue that good innovation need a strong marketing effort in … evidence that marketing expenditures explain a lot of the success of the innovation 0.5 to 0.7% (measured in terms of the …

Persistent link: https://www.econbiz.de/10011982141

Taxable sales in California / Annual report : sales and use tax

Sacramento, Calif. - 12.1972 -

Persistent link: https://www.econbiz.de/10000465723

Die Erfolgskontrolle von Beschwerdemanagement-Systemen : theoretische und empirische Erkenntnisse zum unternehmerischen Nutzen von Beschwerdeabteilungen

Hoffmann, Achim - 1991

Persistent link: https://www.econbiz.de/10000815442

Handla hemma : brukarkrav p°a beställningssystem för dagligvaror ; arbetsrapport Nordiska Ämbetsmannakommittéen för Konsumentfr°agor

Karlsson, MariAnne; Kaulio, Matti - 1992

Persistent link: https://www.econbiz.de/10000858918

The impact of online sales on consumers and firms : evidence from household appliances

Duch-Brown, Néstor; Grzybowski, Lukasz; Verboven, Frank - 2015

In this paper, we estimate a differentiated products demand model to ask three questions regarding the introduction of e-commerce. First, we ask whether the online distribution channel has increased total sales, or only diverted sales from traditional channels. We find that there is some market...

Persistent link: https://www.econbiz.de/10011980307