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The Trademark reporter
United States Trademark Association - 1911-2013: New York, NY : [Verlag nicht ermittelbar] - 1.1911 - 103.2013,5
Persistent link: https://www.econbiz.de/10000462614
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Betriebswirtschaftslehre - vom Markt her gesehen
Stroschein, Fritz-Reinhard - 1986
Persistent link: https://www.econbiz.de/10000699984
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Thirty years of the Journal of business & industrial marketing : a bibliometric analysis
Valenzuela, Leslier Maureen; Merigo, Jose Maria; … - In: The journal of business & industrial marketing 32 (2017) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10011609242
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Bridging the theory-practice gap in business marketing : lessons from the field ; the JBBM at 21
Hutt, Michael D.; Walker, Beth A. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 67-72
Persistent link: https://www.econbiz.de/10011304038
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How to compare faculty pay across the business school
Wilson, Linus - In: Annals of economics and finance 19 (2018) 2, pp. 591-604
Persistent link: https://www.econbiz.de/10012111034
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Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima; Medeiros, Janine Fleith de; … - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
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Past, present, and future business-to-business marketing research
Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens; … - In: Industrial marketing management : the international … 69 (2018), pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
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Neuere Entwicklungen im Marketing
Sabel, Hermann - In: Journal of business economics : JBE 71 (2001) 6, pp. 611-642
Persistent link: https://www.econbiz.de/10001582830
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Research productivity in business economics : the case of marketing
Diamantopoulos, Adamantios; Wagner, Udo - In: German economic review 10 (2009) 2, pp. 243-248
Persistent link: https://www.econbiz.de/10003837599
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Entrepreneurial Marketing : zum Bedarf eines modifizierten Marketingansatzes für junge wachstumsorientierte Unternehmen
Eggers, Fabian; Kraus, Sascha; Filser, Matthias - In: Zeitschrift für KMU und Entrepreneurship : ZfKE 57 (2009) 3/4, pp. 187-217
Persistent link: https://www.econbiz.de/10003962037