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Marketing, other intangibles, and output growth in 61 United States industries
Sveikauskas, Leo; Soloveichik, Rachel; Garner, Corby; … - 2023
Persistent link: https://www.econbiz.de/10014514544
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Assessing self-selection biases in online surveys : evidence from the COVID-19 health behavior survey
Donzowa, Jessica; Perrotta, Daniela; Zagheni, Emilio - 2023
Persistent link: https://www.econbiz.de/10014424135
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Marketing, other intangibles, and output growth in 61 United States industries
Sveikauskas, Leo; Soloveichik, Rachel; Garner, Corby; … - 2023
Persistent link: https://www.econbiz.de/10014447686
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Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1994
Persistent link: https://www.econbiz.de/10000887134
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Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1992
Persistent link: https://www.econbiz.de/10000859351
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Scale and scope effects on advertising agency costs
Silk, Alvin J.; Berndt, Ernst R. - 1990
Persistent link: https://www.econbiz.de/10000800329
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The effect of advertising on price and quality : the optometric industry revisited
Parker, Philip M. - 1990
Persistent link: https://www.econbiz.de/10000812142
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The effect of advertising on price and quality : an empirical study of eye examinations, sweet lemons and self-deceivers
Parker, Philip M. - 1991
Persistent link: https://www.econbiz.de/10000824349
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The internalization of advertising services : an inter-industry analysis
Horsky, Sharon (contributor); Michael, Steven C. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003732787
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The strategic timing incentives of commercial radio stations : an empirical analysis using multiple equilibria
Sweeting, Andrew - 2008
Persistent link: https://www.econbiz.de/10003784231