Similar Search Results - EconBiz

The influence of involvement on brand dissimularities and MLMDS solutions

Bijmolt, Tammo H. A.; Wedel, Michel - 1993

Persistent link: https://www.econbiz.de/10000856803

Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note

Wedel, Michel; Kamakura, Wagner A. - 1993

Persistent link: https://www.econbiz.de/10000870840

Forecasting performance of market share attraction models : a comparison of different models assuming that competitors' actions are forecasts

Klapper, Daniel; Herwartz, Helmut - 1998

Persistent link: https://www.econbiz.de/10000168630

Visualization of competitive market structure by means of choice data

Kunz, Werner (contributor) - 2007

This paper presents a method for visualizing competitive market structures based on scanner panel date where asymmetries are taken into account. For this, I combined consumer choice models based on mixed logit models with three-mode principal component analysis. This approach can be used to...

Persistent link: https://www.econbiz.de/10003633869

Using attraction models for competitive optimization : pitfalls to avoid and conditions to check

Soberman, David A. (contributor); … - 2006

Persistent link: https://www.econbiz.de/10003379159

Forecasting performance of market share attraction models : a comparison of different models assuming that competitors’ actions are forecasts

Klapper, Daniel; Herwartz, Helmut - 1998

Persistent link: https://www.econbiz.de/10009578563

The economics of quality-equivalent store brands

Soberman, David A. (contributor); … - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10002380527

Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze brand choice

Hruschka, Harald; Probst, Markus; Fettes, Werner - 2001

Persistent link: https://www.econbiz.de/10001619754

A market basket analysis based on the multivariate MNL model

Boztuğ, Yasemin (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001919370

Markenmanagement - State of the Art : Auswertungsbericht

Günther, Thomas; Kriegbaum, Catharina - 1999

Persistent link: https://www.econbiz.de/10001435032

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