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Using survey data in inferences about purchase behaviour
Gaba, Anil; Winkler, Robert L. - 1990
Persistent link: https://www.econbiz.de/10000812119
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Auftreten von und Möglichkeiten des Umgangs mit fehlenden Werten in der Marktforschung
Wagner, Ralf - 1997
Persistent link: https://www.econbiz.de/10013385317
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Zur methodengestützten Validierung stochastischer Kaufverhaltensmodelle
Röhle, Matthias; Wagner, Udo; Decker, Reinhold - 1998
Persistent link: https://www.econbiz.de/10013385341
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Zur Anwendung multivariater Methoden in der Marktforschung
Ambrosi, Klaus - 1985
Persistent link: https://www.econbiz.de/10013374700
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Computer-generated pictorial stimuli for consumer input to durable product styling decisions
Loosschilder, Gerard H. (contributor) - 1994
Persistent link: https://www.econbiz.de/10000883161
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FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.; DeSarbo, Wayne; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000883528
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Strategische Erfolgsforschung im Handel : ein Forschungsprogramm
Ahlert, Dieter; Schröder, Hendrik - 1994
Persistent link: https://www.econbiz.de/10000897372
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The lognormal demand model as market analytical instrument
Lamperjee, Nicolas - 1994
Persistent link: https://www.econbiz.de/10000898074
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The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000856803