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Neuere experimentelle Testverfahren zur Überprüfung der Marktchancen von Konsumgütern
Weissman, Arnold; Adlwarth, Wolfgang; Ruppert, Ulrich - 1983
Persistent link: https://www.econbiz.de/10000167010
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Forecasting performance of market share attraction models : a comparison of different models assuming that competitors' actions are forecasts
Klapper, Daniel; Herwartz, Helmut - 1998
Persistent link: https://www.econbiz.de/10000168630
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Strategische Erfolgsforschung im Handel : ein Forschungsprogramm
Ahlert, Dieter; Schröder, Hendrik - 1994
Persistent link: https://www.econbiz.de/10000897372
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The lognormal demand model as market analytical instrument
Lamperjee, Nicolas - 1994
Persistent link: https://www.econbiz.de/10000898074
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Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note
Wedel, Michel; Kamakura, Wagner A. - 1993
Persistent link: https://www.econbiz.de/10000870840
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Qualitatives Controlling durch Kundenzufriedenheitsmessung
Rapp, Reinhold - 1992
Persistent link: https://www.econbiz.de/10000877383
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Marktonderzoek in Belgie͏̈ : theorie en praktijk
Spruijt, Nicole; Pelsmacker, Patrick de - 1992
Persistent link: https://www.econbiz.de/10000880852
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Computer-generated pictorial stimuli for consumer input to durable product styling decisions
Loosschilder, Gerard H. (contributor) - 1994
Persistent link: https://www.econbiz.de/10000883161
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FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.; DeSarbo, Wayne; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000883528