a two-step procedure, we find a positive impact of advertising volumes on test scores. The main advantage of our study …

. However, scientific literatures on Media Bias establish empirical evidence for a positive impact of advertising volume on … empirical analysis of a possible (commercial) Media Bias influenced by advertising expenditure in monthly women's magazines. The … regression model show that there is a positive correlation with the amount of advertising expenditure on the coverage of a …

a two-step procedure, we find a positive impact of advertising volumes on test scores. The main advantage of our study …

Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years … complementation effects between internet and newspaper advertising. It was argued that retail advertising, in particular, may offer a … otherwise mostly substitutional advertising markets. This paper empirically tests these hypotheses by analyzing advertising …