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Identitätsorientierte Markenführung im Dienstleistungsbereich am Beispiel der Versicherungsbranche : eine explorative Studie
Kalka, Regine; Schmidt, Katharina Juliane - 2012
Konzept entwickeln. -- Identitätsorientierte Markenführung ; Versicherungsmarkt ; Merkmale von Dienstleistungen ; Markenwissen …
Persistent link: https://www.econbiz.de/10009534877
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Advertising and risk selection in health insurance markets
Aizawa, Naoki; Kim, You Suk - 2015
Persistent link: https://www.econbiz.de/10011410288
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Sind Studierende ein lohnendes Kundensegment für Versicherungsunternehmen? : Ergebnisse einer empirischen Studie an österreichischen Universitäten
Dornhelm-Rauschmeier, Flora; Fitzsimons, Elsa-Maria; … - 2009
Persistent link: https://www.econbiz.de/10003890386
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The impact of culture on the demand for non-life insurance
Park, Sojung Carol; Lemaire, Jean - 2011
Persistent link: https://www.econbiz.de/10010218225
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Multidimensional private information, market structure and insurance markets
Fang, Hanming; Wu, Zenan - 2016
Persistent link: https://www.econbiz.de/10011566175
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Multidimensional private information, market structure and insurance markets
Fang, Hanming; Wu, Zenan - 2016
Persistent link: https://www.econbiz.de/10011568817
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The design of insurance coverage for medical products under imperfect competition
Bardey, David; Cremer, Helmuth; Lozachmeur, Jean-Marie - 2015
Persistent link: https://www.econbiz.de/10011302258
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Private information and insurance rejections
Hendren, Nathaniel - 2012
Persistent link: https://www.econbiz.de/10009582106
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Going into the Affordable Care Act : measuring the size, structure and performance of the individual and small group markets for health insurance
Karaca-Mandic, Pinar; Abraham, Jean; Simon, Kosali … - 2013
Persistent link: https://www.econbiz.de/10010227844