Narrow search
Showing 1 - 10 of 4,130
Cover Image
Consumer social network brand identification and personal branding : how do social network users choose among brand sites?
Kucharska, Wioleta - 2016 - This version 10/10/2016
Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their … potential application for brand value creation. The aim of this research is to fill the gap in understanding how users choose … among social networking sites as an act of brand identification. Social network users, unlike it is in real life, do not …
Persistent link: https://www.econbiz.de/10011802304
Cover Image
A graph-based scheme for brand promotion in social media platforms using influencer nodes
Sharma, Divya; Saha, Debashis; Dasgupta, Parthasarathi - 2013
Persistent link: https://www.econbiz.de/10010508771
Cover Image
Competing for customers in a social network
Dubey, Pradeep; Gargy, Rahul; De Meyer, Bernard - 2013 - Rev.
Persistent link: https://www.econbiz.de/10010242341
Cover Image
Competing for customers in a social network
Dubey, Pradeep; Garg, Rahul; De Meyer, Bernard - 2012 - Rev.
Persistent link: https://www.econbiz.de/10009784284
Cover Image
Competing for Customers in a Social Network
Dubey, Pradeep; Garg, Rahul; De Meyer, Bernard - 2012 - Rev.
Persistent link: https://www.econbiz.de/10009541920
Cover Image
Auswirkungen der "Web-2.0-Ära" auf die Markenkommunikation
Jacobs, Marco - 2009
Persistent link: https://www.econbiz.de/10009665198
Cover Image
Effect of sales on brand loyalty
Huang, Rui (contributor); Perloff, Jeffrey M. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003718953
Cover Image
Using large-scale social media data for population-level mental health monitoring and public sentiment assessment : a Case Study of Thailand
Suppawong Tuarob; Thanapon Noraset; Tanisa Tawichsri - 2022
Persistent link: https://www.econbiz.de/10012817038
Cover Image
A modelling of the role of social networks in market mechanism : social ties as screening tools in price discrimination
Kiss, Károly Miklós; Edőcs, Kinga - 2018
One of the most relevant and exciting issues in the latest decades in economics had been the asymmetric information and uncertainty, and their effects on market processes and efficiency. Some studies show that markets where information problems or/and uncertainty arise tend to be "networked",...
Persistent link: https://www.econbiz.de/10012012139