Social movements use a variety of tactical approaches to change markets. Through a case study of ethical fashion in Switzerland, this paper looks at how the interplay between different tactical approaches pursued by movement actors shapes the growth of the ethical clothing market. Most studies...

One challenge facing research on categories is to explain their content and the extent to which they gain meaning from cultural material that originates from moral arenas. This article suggests that categories are an outcome of strategic framing activities by which market members draw on...

This paper will explore two sets of relationships that have until now received relatively little scholarly attention: between women and political parties, and between political parties and social movements that organize women. The focus of this paper will be on South Asia, with case studies of...

This project explores whether and how corporations become more receptive to social activist challenges over time. Drawing from social movement theory, we suggest a dynamic process through which contentious interactions lead to increased receptivity. We argue that when firms are chronically...