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Standardisierung von Werbung in Printanzeigen : der Vergleich von Studenten und Nicht-Studenten am Beispiel von Norwegen
Wilken, Robert; Krol, Lena - 2008
Persistent link: https://www.econbiz.de/10003787220
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The debate on standardization and adaptation in international marketing and management research : what do we know, what should we know?
Schmid, Stefan; Kotulla, Thomas - 2009
Persistent link: https://www.econbiz.de/10013446589
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Aktuelle Tendenzen in der Werbung
Enke, Margit; Geigenmüller, Anja - 2000
Persistent link: https://www.econbiz.de/10001552721
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Longitudinal study on the performance of US pharmaceutical firms : the increasing role of marketing
Pattikawa, L. H. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003484699
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Der Einfluss von Schaufenstern auf die Erwartung der Konsumenten : eine explorative Studie
Fließ, Sabine - 2007
Persistent link: https://www.econbiz.de/10013409332
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Zertifizierungssysteme des Agribusiness im interkulturellen Kontext : Forschungsstand und Darstellung der kulturellen Unterschiede
Gawron, Jana-Christina; Theuvsen, Ludwig - 2009
Persistent link: https://www.econbiz.de/10003846812
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The standardisation of advertising in the Mercorsur : a process oriented perspective
Fastoso, Fernando (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003383584
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Prozessstandardisierung als strategischer Ansatzpunkt eines Global-Marketing
Kreutzer, Ralf T. - 1986
Persistent link: https://www.econbiz.de/10013416060
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Quality certificates alleviate consumer aversion to sponsored search advertising
Hui, Xiang; Liu, Meng - 2022
We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e-commerce platform. Our research design is based on a field experiment which randomizes the salience of ad disclosure to consumers, and a natural experiment which eradicates a...
Persistent link: https://www.econbiz.de/10013342873