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Academic research in marketing and business school health : limiters and improvement opportunities
Stremersch, Stefan; Winer, Russell S. - 2018
Persistent link: https://www.econbiz.de/10012126183
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Eigenmarken und Gatekeeper-Funktionen des Handels : eine interaktionstheoretische Analyse
Bodenstein, Gerhard - 1995
Persistent link: https://www.econbiz.de/10000546186
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Generic marketing
Hempelmann, Bernd - 1994
Persistent link: https://www.econbiz.de/10000412463
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Why do market shares matter? : an information-based theory
Caminal, Ramón; Vives, Xavier - 1992
Persistent link: https://www.econbiz.de/10000135319
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Competetive price leadership and consistent market sharing
Farm, Ante - 1991
Persistent link: https://www.econbiz.de/10000136014
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Strategisches Ökologiemarketing umwelt- und verbraucherpolitischer Organisationen
Wiedmann, Klaus-Peter - 1988
Persistent link: https://www.econbiz.de/10000083884
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De rol van marketing in high tech produktontwikkeling
Koselka, F. - 1994
Persistent link: https://www.econbiz.de/10000900396
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Perspectives to success in industrial marketing context
Kotsalo-Mustonen, Anna - 1994
Persistent link: https://www.econbiz.de/10000900753
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Effectiveness of marketing information systems
Talvinen, Jari M.; Sääksjärvi, Markku - 1994
Persistent link: https://www.econbiz.de/10000900761
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Recycling behavior as a marketing challenge : an inquiry into the determinants of source separation
Suotsalo, Anneli; Ranta, Timo - 1994
Persistent link: https://www.econbiz.de/10000900847