//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Arbeitspapier"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand Leadership in the contem...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
303
Markenführung
303
Consumer behaviour
132
Konsumentenverhalten
132
Theorie
106
Theory
106
Markenimage
99
Brand image
98
Markenartikel
96
Brand
94
Social marketing
73
Social Marketing
72
Deutschland
69
Germany
69
USA
47
United States
47
Experiment
38
Preismanagement
38
Pricing strategy
38
Behavioral economics
33
Verhaltensökonomik
33
Beziehungsmarketing
32
Relationship marketing
32
Advertising effects
26
Werbewirkung
26
Estimation
23
Feldforschung
23
Field research
23
Schätzung
23
Competition
22
Online-Marketing
22
Wettbewerb
22
Internet marketing
21
Marketing management
19
Marketingmanagement
19
Werbung
19
Advertising
18
Corporate reputation
18
Firmenimage
18
Marketing
18
more ...
less ...
Online availability
All
Free
455
Undetermined
41
Type of publication
All
Book / Working Paper
587
Type of publication (narrower categories)
All
Arbeitspapier
Article in journal
11,361
Aufsatz in Zeitschrift
11,361
Aufsatz im Buch
2,623
Book section
2,623
Graue Literatur
802
Non-commercial literature
802
Hochschulschrift
801
Working Paper
794
Thesis
561
Case study
484
Fallstudie
484
Collection of articles of several authors
476
Sammelwerk
476
Article
424
research-article
419
Aufsatzsammlung
353
Dissertation u.a. Prüfungsschriften
151
Conference paper
140
Konferenzbeitrag
140
Reprint
121
Lehrbuch
109
Konferenzschrift
108
Ratgeber
102
Guidebook
96
Textbook
94
conceptual-paper
80
review-article
76
review
70
Bibliografie enthalten
65
Bibliography included
65
Conference proceedings
59
non-article
53
Conference Paper
50
case-report
48
Handbook
43
Handbuch
43
viewpoint
43
Interview
27
Collection of articles written by one author
19
more ...
less ...
Language
All
English
445
German
129
French
9
Spanish
4
Italian
1
Portuguese
1
Author
All
Burmann, Christoph
32
Hildebrandt, Lutz
13
Levy, Daniel C.
9
Bauer, Hans H.
6
Snir, Avichai
6
Blinda, Lars
5
Bronnenberg, Bart J.
5
Czellar, Sandor
5
Franses, Philip Hans
5
Inderst, Roman
5
Loginova, Oksana
5
Neslin, Scott A.
5
Seiler, Stephan
5
Temme, Dirk
5
Boztuğ, Yasemin
4
Dimant, Eugen
4
Grunwald, Guido
4
Ke, T. Tony
4
Klapper, Daniel
4
Misra, Sanjog
4
Nair, Harikesh
4
Schmidt, Klaus M.
4
Spann, Martin
4
Stich, Lucas
4
Sunstein, Cass R.
4
Verhoef, Peter C.
4
Alviarez, Vanessa
3
Baumgarth, Carsten
3
Borkovsky, Ron N.
3
Cadario, Romain
3
Chandon, Pierre
3
Chen, Haipeng
3
Crass, Dirk
3
Dannewald, Till
3
Engelstätter, Benjamin
3
Fader, Peter
3
Gravert, Christina
3
Haviv, Avery M.
3
Head, Keith
3
Heerde, Harald J. van
3
more ...
less ...
Institution
All
National Bureau of Economic Research
6
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Fachhochschule Jena / Fachbereich Betriebswirtschaft
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Ausschuß für Industrieökonomik
1
Centre for Development Studies
1
Enquête-Kommission Zukunftssicherung im Kfz-Gewerbe
1
European University Institute
1
Indian Council for Research on International Economic Relations
1
Institut for Miljø- og Erhvervsøkonomi <Esbjerg>
1
Robert Schuman Centre for Advanced Studies
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Hannover / Institut für Marketing & Management
1
Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement
1
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
1
more ...
less ...
Published in...
All
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
39
Working paper / National Bureau of Economic Research, Inc.
22
SFB 649 discussion paper
21
Simon Business School working paper
15
CESifo working papers
14
Discussion paper
11
Discussion papers / CEPR
10
ERIM report series research in management
10
Discussion paper series / IZA
9
HEC Paris research paper series
9
Department working papers / Bar-Ilan University, Department of Economics
8
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
8
Working paper
8
Discussion paper / Tinbergen Institute
7
Sloan working papers
7
Working papers in economics
7
ZEW discussion papers
7
Discussion paper / Centre for Economic Policy Research
6
Economics working paper
6
Faculty & research / Insead : working paper series
6
IU discussion papers - Marketing & Kommunikation
6
NBER working paper series
6
Stanford University Graduate School of Business research paper
6
Tuck School of Business working paper / Tuck School of Business at Dartmouth
6
Wismarer Diskussionspapiere
6
Working paper series
6
Arbeitspapier / HHL, Leipzig Graduate School of Management
5
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
5
ESMT working paper
5
Report / Marketing Science Institute
5
Rotman School of Management working paper / University of Toronto Rotman School of Management
5
The Harvard John M. Olin discussion paper series
5
Working papers / Harvard Business School, Division of Research
5
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
4
Discussion paper / Institute of Social and Economic Research
4
Dresdner Beiträge zur Betriebswirtschaftslehre
4
Markstones-Arbeitspapiere
4
Meddelanden från Svenska Handelshögskolan
4
Simon School Working Paper
4
Working paper / Department of Commerce, College of Business, Massey University
4
more ...
less ...
Source
All
ECONIS (ZBW)
587
Showing
1
-
10
of
587
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ambiguity aversion and the power of established brands
Muthukrishnan, A. V.
;
Wathieu, Luc
-
2007
This paper investigates situations where a sizable sub-set of consumers prefer an inferior (dominated) offer made by an established brand to a superior (dominating) offer made by a less-established brand. Established brands are those for which consumers hold more confident beliefs concerning...
Persistent link: https://www.econbiz.de/10010357571
Saved in:
2
Risikomanagement unter Marketinggesichtspunkten
Bielefeldt, Jonas
-
2010
Persistent link: https://www.econbiz.de/10003943229
Saved in:
3
Why do some new products fail? : evidence from the entry and exit of Vanilla Coke
Clark, Robert
;
Gong, Yiran
-
2021
The analysis of new product introduction using discrete-choice demand models has focused on successful products (e.g. the minivan) and their welfare impacts. Instead, we apply this approach to unsuccessful products to provide insight into the reasons for their failure. Our case study is the...
Persistent link: https://www.econbiz.de/10012670911
Saved in:
4
National brands in hard discounters : market expansion and bargaining power effects
Bonnet, Céline
;
Bouamra-Mechemache, Zohra
;
Klein, Gordon
-
2020
In this paper, we analyze the strategic role of the recent introduction of national brand products by hard discounters in the French market and its impact both at the retail and manufacturer levels. We use a structural econometric model of vertical relationships that takes into account the...
Persistent link: https://www.econbiz.de/10012223754
Saved in:
5
Brands versus brand extensions : implications of brand-based learning for the dynamics of sales
Ishihara, Masakazu
;
Moorthy, Sridhar
-
2019
A key precept of brand extension theory is that brand extension, as opposed to new brand, reduces the risk of new product trial in experience goods categories. In this paper we argue that this property has specific testable implications for the dynamics of sales. In particular, in the movie...
Persistent link: https://www.econbiz.de/10012052395
Saved in:
6
The effect of social-media communication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
-
2013
Researchers and brand managers have limited understanding of the effects of firm-created and user-generated social media communication on brand equity, brand attitude, and purchase intention. Thus, we investigated 504 Facebook users using a standardized online survey across Poland. To test the...
Persistent link: https://www.econbiz.de/10011802059
Saved in:
7
The consumer-based brand equity inventory : scale construct and validation
Schivinski, Bruno
;
Dąbrowski, Dariusz
-
2014
The present study aims to meet the need for a refinement of the consumer-based brand equity scale and to address the limitations of the previous research on the subject. Based on previous measurements of brand equity, CBBE is conceptualized in this study as a four-dimensional model consisting of...
Persistent link: https://www.econbiz.de/10011802135
Saved in:
8
Consumer social network brand identification and personal
branding
: how do social network users choose among brand sites?
Kucharska, Wioleta
-
2016
-
This version 10/10/2016
personal
branding
is a planned effect of brand identification and is crucial for brand value creation in social networks. …
Persistent link: https://www.econbiz.de/10011802304
Saved in:
9
Intangible Marketing Capital
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre H.
;
Syverson, Chad
-
National Bureau of Economic Research
-
2022
, image, etc.), along with the investments in the labor force used to manage and oversee the
branding
. We then discuss the …
Persistent link: https://www.econbiz.de/10013334364
Saved in:
10
Identifying state dependence in brand choice : evidence from hurricanes
Levine, Julia
;
Seiler, Stephan
-
2022
We analyze structural state dependence in brand choice using variation from brand switching during stock-outs caused by hurricanes. We derive a simple test for structural state dependence based on the time-series of choice persistence for households affected by the stock-outs. Using data from...
Persistent link: https://www.econbiz.de/10013342887
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->