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Do trademarks diminish the substitutability of products in innovative knowledge-intensive services?

Crass, Dirk; Schwiebacher, Franz - 2013

important supplementary mechanism to protect innovations in knowledgeintensive services. …

Persistent link: https://www.econbiz.de/10009787415

Giving ideas a chance : systematic development of services in manufacturing industry

Strassl, Johann; Schicker, Günter; Grasser, Christian - 2015

The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to discuss its implication for companies with a focus on product development and product sales. This paper looks at new service development (NSD) literature and argues for design...

Persistent link: https://www.econbiz.de/10010500611

Service innovation in Philippine industries

Serafica, Ramonette B. - 2016

innovation behavior between the manufacturing and services sectors, for example, with respect to information sources and … entrepreneurship. The results of this paper reveal the importance of service innovation not only for the services sector but also for …

Persistent link: https://www.econbiz.de/10011536181