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Marketing models and the Lucas Critique
Heerde, Harald J. van
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contributor
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2004
Persistent link: https://www.econbiz.de/10003255378
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A behavioral decision theoretic perspective on hedonic and utilitarian choice
Khan, Uzma
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contributor
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Dhar, Ravi
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2004
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002395772
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Self-signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
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2011
Persistent link: https://www.econbiz.de/10008901912
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