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We study how digital platforms can choose competitive strategies to influence the number of multihoming consumers …. Platforms compete for consumers and advertisers. A platform earns a premium from advertising to singlehomers, as it is a …
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emergence of new business models. The increasing roles of digital platforms as well as data-driven markets represent two …
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over to non-software platforms and, partially, to upstream and downstream firms. The model also explains why Microsoft …
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platforms that allows consumers and firms to optimize with respect to how they home, i.e. we allow both individual consumers and … monopoly platform generates higher surplus than two competing homogeneous platforms. …
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We empirically investigate the relevance of multi-homing in two-sided markets. First, we build a micro …-founded structural econometric model that encompasses demand for differentiated products and allows for multi-homing on both sides of the … multihoming is likely to produce biased estimates of demand on both sides of the market. In particular, on the reader side …
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We empirically investigate the relevance of multi-homing in two-sided markets. First, we build a micro …-founded structural econometric model that encompasses demand for differentiated products and allows for multi-homing on both sides of the … multihoming is likely to produce biased estimates of demand on both sides of the market. In particular, on the reader side …
Persistent link: https://www.econbiz.de/10012664715