treatment) and the context of the experimental setting (Context treatment, based on hygiene ratings). We find that complete … across the Consultation and Context treatments relative to the Baseline implying that naivety about hidden information is a …

, but consumers do not seem to perceive them as such, because they see apps through the "lens" of context. Thus, the context … derive val-ue from them. Therefore, this article sheds light on consumers' perception of apps and the role of context in … shaping this perception. Based on Yoo's (2010) framework of experiential computing, we develop a framework in which context is …

Purpose: The paper aims to illustrate the main contributions of the context-gender discussion in entrepreneurship …/Methodology/Approach: The paper builds on the author’s extensive knowledge of the context-gender debate and on several recent overviews and … selective review of research on gendered contexts and women's entrepreneurship. Findings: The context-gender discussion has …