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~type_genre:"Arbeitspapier"
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Theorie
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2
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2
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2
29.03.1996
1
Advertising
1
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1
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1
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1
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Arbeitspapier
Collection of articles of several authors
96
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96
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90
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90
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Sheth, Jagdish N.
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Jain, Arun K.
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Mahajan, Vijay
1
Malhotra, Naresh K.
1
Nijssen, E. J.
1
Pinson, Christian
1
Söllner, Albrecht
1
Wieringa, B.
1
Wind, Jerry
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Wind, Yoram
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Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
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Faculty working paper / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Faculty working papers / College of Commerce and Business Administration / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Research and the development of pedagogical materials : working papers
1
Working papers / Centre for Market driven Innovations : WP
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ECONIS (ZBW)
5
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1
Business synergy and profitability
Mahajan, Vijay
;
Wind, Yoram
-
1985
-
Rev
Persistent link: https://www.econbiz.de/10000691321
Saved in:
2
Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.
;
Pinson, Christian
;
Jain, Arun K.
-
1988
Persistent link: https://www.econbiz.de/10000762996
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3
Strategies of advertising transferability in multinational marketing
Sheth, Jagdish N.
-
1972
Persistent link: https://www.econbiz.de/10000726986
Saved in:
4
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
Sheth, Jagdish N.
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000984485
Saved in:
5
Innovativeness as determinant of firms' financial performance : the view of the financial analyst
Nijssen, E. J.
;
Wieringa, B.
;
Wind, Jerry
-
1995
Persistent link: https://www.econbiz.de/10000924077
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