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Artikeldetailseiten von Onlineshops bieten die Möglichkeit zur Steigerung der Kundenzufriedenheit. Um zu analysieren mit welchen Features dies erreicht wird, kann die Kano-Methode eingesetzt werden. Durch diese kundenorientierte Untersuchungsmethode können zielgruppen-spezifische...
Persistent link: https://www.econbiz.de/10012252102
This paper follows two objectives: (i) It demonstrates the merits of the survey based approach to B2C eCommerce characteristics and company strategy, and (ii) it presents empirical evidence of the crucial importance of size and marketing investment in B2C eCommerce markets. It presents...
Persistent link: https://www.econbiz.de/10011437347
Advances in information and communications technologies (ICTs) and new business models have widened opportunities for trade in digitized ideas, shaping global value chains and production networks in cultural or creative goods and services. However, much of this trade has eluded conventional...
Persistent link: https://www.econbiz.de/10011515596
This paper discusses the general characteristics of online markets from a competition theory perspective and the implications for competition policy. Three important Internet markets are analyzed in more detail: search engines, online auction platforms, and social networks. Given the high level...
Persistent link: https://www.econbiz.de/10009684662
Dominant or apparently dominant internet platform increasingly become subject to both antitrust investigations and further-reaching political calls for regulation. While Google is currently in the focus of the discussion, the next candidate is already on the horizon - the ubiquitous online...
Persistent link: https://www.econbiz.de/10011492143
The Internet has become an integral part of the everyday life of households, firms and governments. Its proper functioning over the long run is therefore crucial for economic growth and people’s wellbeing more generally. The success of the Internet depends on its openness and the confidence of...
Persistent link: https://www.econbiz.de/10010464865
Der Beitrag liefert eine kritische Würdigung der geplanten europäischen Regulierung digitaler Onlinedienste - Digital Markets Act (DMA) und Digital Services Act (DAS) - aus medienökonomischer Perspektive. Dabei werden Schwerpunkte auf Gatekeeper-Effekte und die Rolle von algorithmischen Such-...
Persistent link: https://www.econbiz.de/10012704134
The European Commission has proposed a new regulatory tool for the governance of digital markets. The Digital Markets Act (DMA) intents to limit the market behavior of so-called gatekeeper companies to ensure contestable and fair digital markets. We review the provisions of the DMA both from a...
Persistent link: https://www.econbiz.de/10012652861
Gender stereotypes are increasingly considered to be as important as gender discrimination in market transactions. In this paper, we show that they influence market outcomes also through the client feedback channel of online platforms. Using a novel panel dataset of listings on the largest...
Persistent link: https://www.econbiz.de/10012405825
This paper investigates the link between product quality and price setting for central processing units (CPUs). Using thousands of price quotes from a popular price-comparison website, we find that market fundamentals, such as the number of sellers, median price, share of convenient prices and...
Persistent link: https://www.econbiz.de/10012419306