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The impact of consumer protection in the digital age : evidence from the European Union
Rösner, Anja; Haucap, Justus; Heimeshoff, Ulrich - 2020
We investigate the effect of an EU-wide consumer protection regulation on consumer trust as well as consumer behavior. The Unfair Commercial Practice Directive (UCPD) was implemented by EU member states between 2007 and 2010. We utilize data from the Special and Flash Eurobarometer for the years...
Persistent link: https://www.econbiz.de/10012152701
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Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane; Felix, Reto; Furrer, Olivier - 2019
Persistent link: https://www.econbiz.de/10011975635
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Das Qualitative Zufriedenheitsmodell : (QZM)
Stauss, Bernd - 1995
Persistent link: https://www.econbiz.de/10000564872
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Effect of sales on brand loyalty
Huang, Rui (contributor); Perloff, Jeffrey M. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003718953
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Using customer relationship trajectories to segment customers and predict profitability
Mark, Tanya; Niraj, Rakesh; Dawar, Niraj - 2007
Persistent link: https://www.econbiz.de/10003647476
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Educating customers : its impact on consumer trust and implications for management consulting
Eisingerich, Andreas B (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003324852
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The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003332091
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Einstellungs- und verhaltensorientierte Perspektive der Kundenbindung : ein Ansatz zur Operationalisierung
Jäggi, Natalie (contributor); Pescio, Anelia (contributor) - 2008
Persistent link: https://www.econbiz.de/10003791536
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A conceptual analysis of the e-channel's multifaceted nature in the 21st century
Zaugg, Alexandra Daniela (contributor) - 2007
Persistent link: https://www.econbiz.de/10003791537
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Beschwerdefördernde Gestaltung von Online-Beschwerdemöglichkeiten
Gubelmann, Patrick; Adi, Daniel; Borean, Alessandro; … - 2007
Persistent link: https://www.econbiz.de/10003791538