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~type_genre:"Arbeitspapier"
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32
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1
Consumer evaluations of brand extensions : an integration of previous research
Nijssen, E. J.
;
Hartman, Diana
-
1994
Persistent link: https://www.econbiz.de/10000885255
Saved in:
2
De succesfactoren en het presteren van focusstrategiee͏̈n : een onderzoek in de Nederlandse elektronika markt
Nijssen, E. J.
;
Moor, Freek
;
Dijken, Koos A. van
-
1994
Persistent link: https://www.econbiz.de/10000885257
Saved in:
3
Accelerating new product development : an empirical test of a hierarchy of implementation
Nijssen, E. J.
;
Arbouw, Arthur R.
;
Commandeur, Harry R.
-
1994
Persistent link: https://www.econbiz.de/10000889978
Saved in:
4
Branding fresh food products, exploratory empirical evidence from the Netherlands
Nijssen, E. J.
;
Vliet, Cees H. van
-
1996
Persistent link: https://www.econbiz.de/10000952465
Saved in:
5
The role of market research companies in the new product development process
Nijssen, E. J.
;
Frambach, Rudolf T.
;
Loon, Saskia A. C. van
-
1996
Persistent link: https://www.econbiz.de/10000952471
Saved in:
6
The battle of the brands : the formulation and explorative empirical testing of a typology of strategic reactions of leading national brands against private labels
Nijssen, E. J.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000962254
Saved in:
7
Beyond the adoption/non-adoption dichotomy : the impact of innovation characteristics on potential adopters' transition through adoption process stages
Frambach, Rudolf T.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001714342
Saved in:
8
Innovativeness as determinant of firms' financial performance : the view of the financial analyst
Nijssen, E. J.
;
Wieringa, B.
;
Wind, Jerry
-
1995
Persistent link: https://www.econbiz.de/10000924077
Saved in:
9
The diffusion and adoption of tools and techniques to aid new product development
Nijssen, E. J.
;
Frambach, Rudolf T.
;
Gupta, A. K. Sen
-
1995
Persistent link: https://www.econbiz.de/10000924079
Saved in:
10
Awareness, use and effectiveness of models and methods for new product development
Nijssen, E. J.
;
Lieshout, K.
-
1994
Persistent link: https://www.econbiz.de/10000901332
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