Showing 1 - 10 of 1,185
Persistent link: https://www.econbiz.de/10002003084
Persistent link: https://www.econbiz.de/10008758381
Persistent link: https://www.econbiz.de/10003210133
Persistent link: https://www.econbiz.de/10003839262
Firms spend billions of dollars each year advertising consumer products in order to influence demand. Much of these outlays are on the creative design of advertising content. Creative content often uses nuances of presentation and framing that have large effects on consumer decision making in...
Persistent link: https://www.econbiz.de/10003811505
Persistent link: https://www.econbiz.de/10003910081
Persistent link: https://www.econbiz.de/10003912983
Persistent link: https://www.econbiz.de/10003977016
Persistent link: https://www.econbiz.de/10003601667
Persistent link: https://www.econbiz.de/10003515903