Banken und Finanzdienstleister sind aktuell aufgrund der anhaltenden Niedrigzinspolitik der Europäischen Zentralbank, eines zunehmend regulierten Marktumfelds und einer rasch fortschreitenden Digitalisierung mit zahlreichen - für sie neuen und teils unerwarteten - Herausforderungen...

This paper describes an integrated research study project developed and conducted with Dual program students of the IUBH University of Applied Sciences in Berlin, Düsseldorf and Hamburg. The project investigates the current reading and writing behavior of generations X, Y and Z. In addition,...

Quinoa, a seed esteemed for its nutritional properties and deeply rooted historical significance in the southern highlands of Bolivia for over 6,000 years, has witnessed a transformation in its current landscape. Despite having been the world's primary producer of this grain in the past, Bolivia...

The information and communications revolution has hastened the process of globalization in today's world of business. Consequently, businesses, even small and mid-sized companies, are confronted with cultural diversity when these companies become internationally active. Yet only few businesses...

Die Allgemeinfreiheit und rechtliche Schutzunfähigkeit von Ideen - und somit gleichermaßen von Werbeideen - gilt als eiserne Regel unserer Gesellschaft. Die Möglichkeit, bereits bestehende Ideen als Basis freischaffender Kreativität zu nutzen, sie umzuformen, neu zu erfinden und mit eigenen...

We study the effect of price caps on the provision of costly effort by pharmaceutical firms using variation in drug discounts generated by a price regulation program that allows eligible hospitals to purchase outpatient drugs at steep discounts. These discounts directly affect drug...

We propose a theory-based model of the shopper journey, incorporating the rich literature in consumer research and marketing research. We also take into account the evolving retailing landscape, characterized by significant knowledge, lifestyle, technological, and structural changes. With...

Although the level of power held by the marketing department can determine key organizational outcomes, including firm performance, this power often is modest and, in many firms, diminishing. To address this apparent disconnect, the authors propose that the board of directors is a critical but...

9-ending prices are a dominant feature of many retail settings, which according to the existing literature, is because consumers perceive them as being relatively low. Are 9-ending prices really lower than comparable non 9-ending prices? Surprisingly, the empirical evidence on this question is...